Insights 6/11/20

Market Volatility Catapults Robinhood's Downloads for Second Time in 2020

No-fee Robinhood is enabling mere mortals to take their chances in the stock market


App Teardowns 6/9/20

ASO Teardown: News Break Gets the Downloads, but Not Because of Its ASO Strategy...

In this ASO teardown we'll be examining the keyword and on-page strategy of News Break


This Week in Apps 6/5/20

This Week in Apps #12 - Protests and Recovery

Widespread protests have taken center stage, changing trends in the app store


Insights 6/5/20

Airbnb Downloads Recover to Pre-COVID Levels in the U.S.

A sigh of relief for Airbnb in its journey to recovery


Insights 6/2/20

Demand for Police Scanners Challenges Tiktok, Youtube, and Facebook in the App Store

Nationwide protests are driving massive downloads for Police Scanners and News Apps


App Teardowns 6/2/20

ASO Teardown: Hulu's Critical Mistakes Mean Lots of Wasted Opportunities

In this ASO teardown we'll be examining the keyword and on-page strategy of streaming service Hulu


Insights 5/29/20

All the Bits - Twitch Revenue Quadruples During Lockdown

The once gamer-focused platform is now used by everyone, which means more downloads and more revenue!


Insights 5/29/20

Zynn Launches, Challenges TikTok and Dethrones Zoom

Just when TikTok thought everything was going well...


App Teardowns 5/26/20

ASO Teardown: Lose It! Calorie Tracker - How to Do App Store Optimization Right

In this ASO teardown we'll be examining the keyword and on-page strategy of Lose It!


This Week in Apps 5/22/20

This Week in Apps #10 - Ubisoft puts up a fight, Oculus Quest's first birthday, and more

Getting back to business (almost) as usual, which means IP right violations for game developers


Insights 5/22/20

The Numbers Behind Area F2, The Rainbow Six Clone Ubisoft Took Down by Force

Let's find out just how many downloads does it take to tick Ubisoft off


Insights 5/22/20

Happy Birthday to the Oculus Quest - Charting First Year Demand

Using app downloads to estimate unit sales for the Oculus Quest sales


App Teardowns 5/19/20

ASO Teardown: Duolingo Commands Every Keyword in its Category

In this ASO teardown we'll be examining the keyword and on-page strategy of Duolingo


This Week in Apps 5/15/20

This Week in Apps #9 - Airbnb's Recovery, Houseparty, Fitness Coach, Walmart, and more

Being able to leave the house is reversing some lockdown trends slowly, but not all.


Insights 5/15/20

Demand for Walmart's Flagship App Tops Amazon's for First Time in 2020

A look into how Walmart's mobile strategy is chipping at Amazon's competitive advantage


App Teardowns 5/13/20

ASO Teardown: How Uber Eats Competes Against Rival Food Delivery Services on the App Store

In this ASO teardown we'll be examining the keyword and on-page strategy of Uber Eats


This Week in Apps 5/8/20

This Week in Apps #8 - Google Maps, E-Scooters, and Starbucks Prove Things are Starting to Open Up

The US economy is reopening, and the impact can already be seen in app downloads across a multitude of categories


Insights 5/8/20

Electric Scooter Rental Downloads Grow 3.5x as Bird, Lime, and Spin Returns to Cities

In the age of social-distancing demand for alternative modes of transportation is growing.


Insights 5/7/20

Shopify Launches Shop, Takes Top Rank from Walmart and Challenges Amazon

A strategic move by Shopify propels their new shopping assistant to the top of the charts


Insights 5/7/20

Google Maps Downloads Rise for the Third Week in a Row

Countries re-opening has a direct impact on app downloads


App Teardowns 5/5/20

ASO Teardown: What's a Household Name like Spotify Doing to Get Ahead on the App Store

In this ASO teardown we'll be examining the keyword and on-page strategy of popular music streaming service Spotify


This Week in Apps 5/1/20

This Week in Apps #7 - TikTok's New Record, India ♥️ Fortnite but not Amazon, Facebook's Zoom-Envy, and more

What does China's "new normal" look like? Facebook puts up a fight, the USPS is in demand.


Insights 4/30/20

India and Brazil Push TikTok's Downloads to a New All-Time High

TikTok continues to break records with quarterly downloads reaching an all-new high


ASO Guides 4/28/20

How to Evaluate the Success of Your ASO Keyword Strategy

How do you determine if the effort you've put into your keyword strategy and ASO are working out? This guide will show you what to measure and how.


Insights 4/24/20

Audible vs. Kindle: E-books Outperform Audiobooks During Social Distancing

Both e-books and audiobooks surge during the pandemic, but one pulls ahead


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