ASO Guides 8/25/20

A Step by Step Guide to App Store Optimization for Games—Part 1: Keywords

App Store Optimization isn't just for apps. In this guide you'll learn everything you need to know about ASO.


This Week in Apps 8/21/20

This Week in Apps #23 - School, Dating, Real Estate, and more

We're continuing to see the economic impact of the un-lockdown. And Epic...


ASO Guides 8/18/20

ASO and SEO: What's Similar, Different, and How They'll Get You More Downloads

App Store Optimization isn't mobile SEO. Here's what you need to know about ASO and SEO to grow downloads.


This Week in Apps 8/14/20

This Week in Apps #22 - Epic Goes to Battle, TikTok's SDK, Zoom, and more.

Epic's latest stunt means Fortnite is now losing thousands of dollars every hour.


This Week in Apps 8/7/20

This Week in Apps #21 - Fortnite, TikTok, Uber, and more

TikTok's coin collection is multiplying while competitor byte sees some love


This Week in Apps 7/31/20

This Week in Apps #20 - Sports Make a Comeback, an All-Time High for Pokémon Go, and more

Last week it was baseball. This week it's basketball that steals the show.


App Teardowns 7/28/20

ASO Teardown: Lessons Learned from Digging into the ASO Strategy of 12 Popular Apps

In this special edition teardown we're looking at the most common takeaways.


This Week in Apps 7/24/20

This Week in Apps #19 - Microsoft Got Slack Angry, Baseball, and more

Video continues to unite people, and so does baseball.


App Teardowns 7/21/20

ASO Teardown: Fitness Coach is a Lockdown Success Story

In this teardown we'll be examining the keyword and on-page ASO of Fitness Coach


This Week in Apps 7/17/20

This Week in Apps #18 - Calm, TikTok, Streaming, and more.

TikTok's residency continues while new(ish) streamer Peacock TV takes flight


App Teardowns 7/14/20

ASO Teardown: FotMob Takes the Lead with a Focused Keyword List

In this teardown we'll be examining the keyword and on-page ASO of FotMob


This Week in Apps 7/10/20

This Week in Apps #17 - TikTok's Replacement, Hamilton, Trump, and more

Politics play into app downloads, and the impact is obvious this week


App Teardowns 7/7/20

ASO Teardown: Does Google Maps Really Need App Store Optimization?

In this teardown we'll be examining the keyword and on-page ASO of Google Maps


Videos 7/4/20

📺 WWDC 2020 Recap - Clips are Landing Pages, the Future of the Mac, and More

Ariel sits down with Joe Cieplinski to recap WWDC and its impact on app businesses


Videos 7/4/20

📺 WWDC 2020 Recap - Clips are Landing Pages, the Future of the Mac, and More

Ariel sits down with Joe Cieplinski to recap WWDC and its impact on app businesses


This Week in Apps 7/3/20

This Week in Apps #16 - TikTok, Six Flags, Airbnb, and more

It's China against the world, again. While in the U.S. people are traveling.


App Teardowns 6/30/20

ASO Teardown: Grubhub Earns Our First Ever A+

In this teardown we'll be examining the keyword and on-page ASO of Grubhub


Insights 6/29/20

Parler Overtakes Twitter in the U.S. as Downloads Grow by 8,300%

Twitter's new twin has gained excitement, momentum, and some serious endorsements


This Week in Apps 6/26/20

This Week in Apps #15 - HEY, Restaurants, Soccer, and more

Can HEY take on Gmail and Outlook? Is Trump what's keeping Twitter afloat? That and more in this issue.


App Teardowns 6/23/20

ASO Teardown: Shop - Learning From Millions of Downloads

In this teardown we'll be examining the keyword and on-page ASO of Shop by Shopify


Insights 6/21/20

How Much Is a Single Download Worth to a Mobile Casino Game?

Casino game revenue is up 53% during the lockdown, but this game isn't just about totals


This Week in Apps 6/19/20

This Week in Apps #14 - Lots of Spikes!

Disney+ hits $100M, Trump takes on the App Store, casino games are printing money, and more


App Teardowns 6/16/20

ASO Teardown: Ultimate Guitar Knows How to Optimize ✅

In this ASO teardown we'll be examining the keyword and on-page strategy of Ultimate Guitar


This Week in Apps 6/12/20

This Week in Apps #13 - Lots of Controversies

Twitter, Zynn (again), Brave, and more.


Insights 6/11/20

Market Volatility Catapults Robinhood's Downloads for Second Time in 2020

No-fee Robinhood is enabling mere mortals to take their chances in the stock market


App Teardowns 6/9/20

ASO Teardown: News Break Gets the Downloads, but Not Because of Its ASO Strategy...

In this ASO teardown we'll be examining the keyword and on-page strategy of News Break


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