Insights 9/2/22

Demand for Real Bank Apps Outpaces Virtual Bank Apps in 2022

Apps from Bank get downloads. Quite a few downloads. Growth wasn't amazing, but it was certainly stable. And then came...


Keyword Teardowns 8/29/22

#71 - Dropbox is Using ASO And There's Nothing Wrong With That

I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber


This Week in Apps 8/26/22

This Week in Apps #128 - Instagram Wants to Be Real...

Summer might be coming to a close but for BeReal things are just getting started. Also, Peacock, Bath & Body Works, Telehealth apps, and more.


Insights 8/26/22

BeReal is Now Posing a Clear Threat to Instagram's Growth

Instagram is prototyping a new feature that'll ask users to take pictures at a specific time and share them with their...


Insights 8/26/22

Peacock's Revenue Continues to Grow, But Not as Fast

Streaming apps are in a weird place right now. The last few years have been very kind to those who tried, but recently...


Insights 8/26/22

This Retailer (Finally) Figured Out Mobile, and Downloads Exploded!

Discounts are a great way to get people to take action. I looked at how restaurants do that more than once. Not all do...


Insights 8/26/22

Why is Amazon Ending Its Telehealth Service?

Amazon announced it's ending its Telehealth service, Amazon Care, this week. This is a big move for a service that was...


Insights 8/26/22

Back to School & Back to Normal

There's an app a lot of schools here in the US use to communicate with students called Remind. Every year around back-...


Videos 8/23/22

📺 Are You Doing Subscriptions Right? App Paywall Optimization Tips with Dan from Nami

Ariel sits down with industry veteran Dan from Nami to discuss tips for optimizing your paywall


Keyword Teardowns 8/23/22

#70 - Little (ASO) Mistakes Go a Looooong Way

Lots of apps lose visibility on the App Store by making simple mistakes. Here's another simple example.


This Week in Apps 8/19/22

This Week in Apps #127 - It's (Almost) All About the Money

Some apps and games are seeing massive revenue growth, showing there's a lot more to come!


Insights 8/19/22

Diablo Immortal Hits a New Milestone Sooner Than Expected

A few weeks ago, Diablo Immortal, the mobile version of the game that shaped many childhoods, hit a new milestone. I...


Insights 8/19/22

Audible's Revenue is Skyrocketing in 2022

Are you an e-reader or a physical book kind of person? I'm the latter. There's something about paper that makes it eas...


Insights 8/19/22

It's Renewal time for Snapchat's New Subscription – Will They Renew?

Snapchat's new subscription service Snapchat has hit a critical moment in its short life renewal time. The honeymoo...


Insights 8/19/22

Strava's Revenue is Growing Faster than Ever this Year!

Apps buying apps is usually interesting news, so when I read that Strava bought another app, I immediately got excited...


Insights 8/19/22

Some Food Delivery Apps are Hitting Pandemic-Level Downloads

Back in April of 2020, when the pandemic hit and forced the US into lockdowns, demand for food-delivery apps hit new h...


This Week in Apps 8/12/22

This Week in Apps #126 - Unity's Dilemma...

Clubhouse is making a drastic change. TikTok is winning and losing at the same time. Twitter isn't growing, and more.


Insights 8/12/22

Why is Clubhouse is Splitting Up?

Clubhouse, the OG audio-only social network that exploded in 2021 and started a new (but short-lived) trend, has announc...


Insights 8/12/22

Twitter's In-App Revenue Rebounded in July, But Ever So Slightly...

Twitter's new hellish quot;normalquot; continued in July as Elon pulled out of the deal he fought so hard to get and Twi...


Insights 8/12/22

The Same but Bigger – Ranking The Highest Earning Apps in July

This week, I ranked the highest earning apps in the US, where much of the money is, this list is almost an exact copy of...


Insights 8/12/22

TikTok Reclaims the Lead! The Most Downloaded Apps in the World in July

Time for our monthly ranking of the most downloaded apps in the world for July. The gist for July is that one app disapp...


Insights 8/12/22

What to Make of Unity's Love Triangle + The Numbers That Matter

A few weeks ago, Unity and ad network ironSource announced they're merging. I looked at the number of apps and games usi...


Keyword Teardowns 8/9/22

#69 - Why is No One Targeting This Keyword?

Use keyword opportunities to get more visibility for your mobile apps. Here's a simple example of one.


This Week in Apps 8/5/22

This Week in Apps #125 - Another Overnight Success

MD Vinyl took over the App Store, Jackpoket won the lottery, the highest earning games made more money in July, and more!


Insights 8/5/22

Another Overnight Sensation Comes and Goes - The Numbers Behind MD Vinyl

A new(ish) app jumped to the top of the App Store last week and in a true "overnight success" fashion, dropped far and...


Insights 8/5/22

The App That Won the Mega Millions Lottery

The Mega Millions lottery had its biggest jackpot, a whopping 1.3 billion. I'm not a lottery player, so I didn't care ...


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