Insights 9/23/22

Millions of Downloads Later, Widgets Aren't As Hot This Time Around

Last week I looked at the first day of iOS 16 and its impact on downloads. Now, a week in, I have more data to share t...


Insights 9/23/22

The NFL Got Into the Streaming Game - How Much is it Making?

There are two big trends we've seen recently. The first is that everyone is getting into the streaming race and the se...


Insights 9/23/22

The Lord of the Rings Beats James Bond!

Amazon's latest original series launched this month, and for the first time in what feels like a long time, you can ac...


Videos 9/21/22

📺 The Future of Mobile Subscriptions with David from RevenueCat

Ariel sits down with industry veteran David Barnard to discuss the future of subscriptions


Keyword Teardowns 9/19/22

#74 - What Do You Need to Rank for the Hottest Keyword Right Now?

Here's what you need to know in order to get your apps to rank in very popular ASO keywords


This Week in Apps 9/16/22

This Week in Apps #131 - China Takes Over the App Store

Who's using App Tracking Transparency? Why is TikTok cloning BeReal? Also, Widgets and games.


Insights 9/16/22

iOS 16 Propells Widgets to the Top of the App Store

iOS 16 launched this week and much like two years ago, when iOS 14 rolled out, one type of app is getting a lot of love ...


Insights 9/16/22

Only 4% of iOS Apps Use App Tracking Transparency

Last week's insight into which apps use Apple Search Ads resulted in a few questions from readers about the connection b...


Insights 9/16/22

China Mints New Winners - The Most Downloaded Games in August

This week I rounded up the most downloaded games in the world, and let me skip the intro and dive right into the data be...


Insights 9/16/22

One of the Highest Earning Games Broke a Record in August

This week I ranked the highest-earning games in August, and while downloads decreased in August, revenue didn't. Well, f...


Insights 9/16/22

TikTok Rolls Out a BeReal Clone Because it Must

BeReal is still the most downloaded app in the US App Store, beating not just Instagram but now also video king TikTok. ...


Keyword Teardowns 9/12/22

#73 - Data Beats Gut for App Store Optimization

This little mistake many make with their ASO means fewer organic downloads. It's an easy one to fix!


This Week in Apps 9/9/22

This Week in Apps #130 - What a Mess!

Do you need to use Apple Search Ads to succeed on the App Store? This SDK angered the FTC, Telegram, and more.


Insights 9/9/22

61% of the highest Earning iOS Apps Use Apple Search Ads

Apple Search Ads have become much more popular in the last year, and many big companies have shifted their ad budgets ...


Insights 9/9/22

The FTC is Suing One of the Largest Mobile Attribution Networks

I came across a piece of news that barely got any visibility but is incredibly important to our industry. [The Federal...


Insights 9/9/22

BeReal Made the List – The Most Downloaded Apps in August

This month I crunched the numbers and ranked the most downloaded apps in the world in August, and BeReal, the latest s...


Insights 9/9/22

HBO Max Breaks Ahead of Disney+ – The Highest Earning Apps in August

This month I crunched the numbers and ranked the highest earning apps in the US, where most of the money is on the App...


Insights 9/9/22

Telegram Reaches $1,000,000 MRR After 3 Months

Recently several apps that have been free for a long time started offering paid tiers in order to create a revenue str...


Keyword Teardowns 9/6/22

#72 - An Important ASO Signal You Might Have Overlooked

The algorithm has an interesting quirk that when ignored could really hurt your game's downloads.


This Week in Apps 9/2/22

This Week in Apps #129 - Twitter's Finally Growing (its Revenue)

Twitter's in-app revenue grew a lot in August, how many downloads is an Elon Musk tweet worth? Location tracking, banks, and more.


Insights 9/2/22

Elon Musk's Tweet Gives Zero a Surge of Downloads

Earlier in the week Twitter kingmaker Elon Musk did something he hasn't done in a while. Elon helped an app get downlo...


Insights 9/2/22

Twitter's Recurring Revenue Grew Double Digits in August

Speaking of Elon! August is behind us which means it's time to take a look at Twitter's in-app revenue. I've been doin...


Insights 9/2/22

This Location Tracking App is Earning Millions of Dollars!

I love finding apps that hit new all-time highs, especially when those highs have a dollar sign in front of them, and ...


Insights 9/2/22

Trump is Driving Downloads Again, But Not to the App You'd Expect

Ex-president Donald Trump has commanded the news lately. I don't want to get into the politics of it, but I expected s...


Insights 9/2/22

Demand for Real Bank Apps Outpaces Virtual Bank Apps in 2022

Apps from Bank get downloads. Quite a few downloads. Growth wasn't amazing, but it was certainly stable. And then came...


Keyword Teardowns 8/29/22

#71 - Dropbox is Using ASO And There's Nothing Wrong With That

I took a look at an ASO from Dropbox that drew unnecessary ire from John Gruber


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