This is The Most Important Signal for App Store Optimization!
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #82 - It's All in the Timing...
Facebook is having a really bad week. Not Telegram, though.
When Facebook Went Down Telegram Went Up. Waaay Up!
Facebook's fleet went down this week for a few hours. As surreal as that may sound, one's misfortune is another's fort...
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Happy Birthday Mario Kart Tour!
Mario Kart Tour turned two a few weeks ago, prompting me to take a look at how it's been doing. In short, just okay....
The (House)Party is Over...
Houseparty, the "face-to-face social network" that blew up during lockdowns last year, is now officially dead. Last mo...
AppLovin Absorbs MoPub, Takes Aim at Facebook
I usually focus on trends in apps and games, but once in a while, a service provider makes a move I see as pivotal, an...
Home Improvement is (Also) Going Mobile!
When you're stuck at home all day, you start to see all the things you said you'd fix or improve. And after you stare ...
#26 - To Subtitle Or Not To Subtitle?
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
Apple's Now Allowing Users to Rate Its Pre-Installed Apps—Here are the Numbers
Apple has quietly rolled out the ability to rate pre-instaleld apps such as the Calculator and Mail. Here's how users are rating them.
#25 - Please Stop Doing This...
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#24 - Don't Blindly Copy the Competition
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
This Week in Apps #81 - Gotta Be Original
Hulu and Netflix are benefits from original content while math is becoming popular via app (like everything else...)
Apple Wants to Know What You Think
Apple quietly rolled out a small change with an interesting impact a couple of weeks ago. They [made it possible to ra...
Hulu’s Unbelievable Month
I look at streamers fairly often, and most of the attention goes to HBO Max and Disney, the two fairly new apps that h...
Netflix Hits Another One Out of the Park
Original content has been the name of the game for a long time now. It's what's keeping HBO Max and Disney at the top ...
A Better Way to Learn Math?
Like most things, tutoring is moving in-app. Photomath has been the clear leader in the math tutoring space for a very...
A Look at the Numbers Behind Pokémon Unite
Last week I looked at the latest release from Pokmon. It was too new so we didn't have too much in the form of numbers...
#23 - Beware the Subtitle Trap
Improve your organic ranks with actionable, hands-on analysis of how the App Store algorithm works under the hood, using real keywords and apps.
#22 - To Subtitle or Not to Subtitle?
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
What's New in iOS 15 for App Store Optimization
The latest release of iOS bundles great features for developers that when used correctly can easily get more downloads. Here's how to use them.
#21 - You Need Those Yellow Stars
Why are all bingo apps copying the same bad keyword use pattern??? And, why bundles are maybe relevant (for ASO)
This Week in Apps #80 - No Way Down
TikTok dethrones Twitch as biggest revenue generator for creators!
IPO Du Jour: Toast
We'll open this week's round-up by looking at a company I wasn't too familiar with until it went public this week. Tha...
Pokémon UNITE Brings Pockets Together
Pokmon UNITE landed in the App Store and Google Play this week after debuting on Nintendo's Switch in July. The title ...
Paid Apps are Dead
We tweeted a stat earlier in the week that surprised many people, and that's that the share of paid apps, those you ha...
TikTok Delivers More Creator Revenue than Twitch in the U.S.
Twitch has been the top revenue generator for creators for a very long time. It was one of the first to enable paying ...
