Insights 11/11/22

Gas, the Overnight Sensation, is Actually Making Money

I've been following Gas, an anonymous messaging app for kids I expected to disappear as quickly as it appeared. But I wa...


Keyword Teardowns 11/7/22

#81 - This is the Biggest Mistake Optimizers Make!

Stop making this simple ASO mistake and you'll start seeing more visibility for your app almost instantly.


This Week in Apps 11/4/22

This Week in Apps #138 - Everyone's Breaking Records!

Twitter's revenue grew in October, Mastodon's downloads rose after Elon's takeover, Taylor Swift broke the App Store, and more!


Insights 11/4/22

Amazon's New Play for Music Streaming

Spotify and Apple Music are the most popular destinations for music streaming these days (even though Pandora is one of ...


Insights 11/4/22

YouTube's About to Lock In Its App Store Revenue Lead

YouTube has become one of my main channels for acquiring knowledge and entertainment these days. In other words, it's wh...


Insights 11/4/22

Twitter's App Revenue Grew in October, But...

October is behind us, which means it's time to take a look at Twitter's in-app revenue. This month is a bit special - it...


Insights 11/4/22

Mastodon Sees Downloads Soar After Elon Took Twitter

Elon's takeover of Twitter prompted some users to look for an alternative. While there isn't a true replacement for Twit...


Insights 11/4/22

Taylor Swift Gave Ticketmaster a Brand New Record!

Taylor Swift made history last week by taking over all Top 10 songs on Billboard Hot 100 with her new album. She's the f...


Keyword Teardowns 10/31/22

#80 - Do Keyword Opportunities Still Exist?

Competing for ASO ranks is easier when you find keyword opportunities.


This Week in Apps 10/28/22

This Week in Apps #137 - Mixed Signals

NFTs are making a comeback, Snapchat's revenue isn't exciting, the Mac App Store, and more.


Insights 10/28/22

Snapchat's App Revenue Is... Stable

A few months ago, Snapchat gave its users the option to pay to get early access to features, and the first month of th...


Insights 10/28/22

The Mac App Store is Still Stuck...

For a long time now I've been hoping the Mac App Store will take off. Maybe it's because I'm a hopeless romantic, or m...


Insights 10/28/22

NFTs Skyrocket Reddit's Mobile Revenue to Highest Ever

Reddit's mobile app topped the charts for a good chunk of days last week. That demand also gave the red alien its bigg...


Insights 10/28/22

NFT Marketplace Veve Collectibles Revenue Down 84% in 2022

Reddit's foray into NFTs within a mobile app is exciting, but they're not the biggest or the highest-earning app to do...


Insights 10/28/22

The First Million - Did Marvel Get Monetization Right with Snap?

Marvel recently launched Snap, a card battler with your favorite MCU characters. Many like Snap's simpler approach to ...


Videos 10/26/22

📺 The Research Blueprint for Mobile App Success

The easiest way to beat your competition is by learning from them. This is how to do it right.


Keyword Teardowns 10/24/22

#79 - Apple's Own Apps Are Ranked Where They Shouldn't

You need to improve your ASO because Apple's original apps are appearing in more search results, including ones where they aren't relevant.


This Week in Apps 10/21/22

This Week in Apps #136 - What a Mess!

Truth Social launches on Android while Kanye West is buying Parler. Also, Peacock beats Netflix, Prime Day Redux, and Duolingo.


Insights 10/21/22

Trump's Truth Social Launches on Android - First Week Numbers

Trump's social network Truth finally launched on Google Play last week, nearly eight months after launching on the App S...


Insights 10/21/22

Will Kanye West Buying Parler Legitimize It Enough?

There's a lot going on with Kanye West right now, none of which I really want to think about, except for this one thing ...


Insights 10/21/22

Amazon's Second Prime Day of the Year Didn't Really Impact Downloads...

Amazon tried something interesting this year by attempting to kick off the holiday shopping season before Thanksgiving o...


Insights 10/21/22

Peacock's Latest Release Helped It Overtake Netflix

The streaming race got some attention again this week after mostly being over for a while. The big news was Netflix's pl...


Insights 10/21/22

Duolingo Hits Highest Revenue Ever in Q3

Duolingo is the most popular app for learning a new language. And I say that strictly by looking at estimated revenue gr...


Keyword Teardowns 10/17/22

#78 - Zoom is Trying App Store Optimization - Incorrectly...

Many enterprise apps make 3 App Store Optimization mistakes that really hurt their discovery


This Week in Apps 10/15/22

This Week in Apps #135 - It's a Big Shuffle!

BeReal has been dethroned, and not by TikTok. China continues its US takeover, and Uber sees the most growth in new drivers ever.


Insights 10/15/22

Candy Crush is Unstoppable! The Highest-Earning Games in September

This week I crunched the numbers and ranked the highest-earning games in the US in September, and unlike downloads, this...


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